When a new skin care company Elliesse Serum releases a product that they are promoting as the best skin care product for healthy skin, often they will do a very heavy promotion period in order to gain the public's trust and offer consumers a great value for their products. In some cases, this has proven to be a very successful tactic and often the product line becomes a well known common household name in a very short period of time. Promotion may continue for years after that initial rush, but the basic initial promotion period is a game of chance for both the consumer and the company. If the consumer risks their money on a new quality skin care product for healthy skin and the product turns out to be about as helpful as rubbing alcohol, then they have not only wasted their money, but have contributed to the company's ability to initially grow. .